An Optimum Geographical Distribution of Publicity Expenditure in a Private Organisation

DOI10.1287/mnsc.2.4.337zbMath0995.90547OpenAlexW4255859186MaRDI QIDQ2778551

Dorothy Ryde, A. P. Zentler

Publication date: 22 October 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.2.4.337

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50)

Related Items (1)

On optimum advertising pulsing decisions in a non-stationary market

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