The Stochastic Modeling of Purchase Intentions and Behavior

DOI10.1287/mnsc.44.2.188zbMath0989.91543OpenAlexW2133388154MaRDI QIDQ2783781

Martin R. Young, Wayne S. Desarbo, Vicki G. Morwitz

Publication date: 17 April 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: http://hdl.handle.net/2027.42/36300

zbMATH Keywords

Markov chain Monte Carlostochastic modelsmeasurement errorhierarchical BayesBayesian methodsprobit regressionpurchase intentions

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Stochastic models in economics (91B70) Markov and semi-Markov decision processes (90C40)

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