Improving Decision Making by Means of a Marketing Decision Support System

DOI10.1287/mnsc.44.5.645zbMath0989.90100OpenAlexW2047120019MaRDI QIDQ2783963

Berend Wierenga, Ale Smidts, Gerrit H. van Bruggen

Publication date: 7 August 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.5.645

zbMATH Keywords

decision support systemsmarketingmanagerial decision making

Mathematics Subject Classification ID

Decision theory (91B06) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Taking stock of behavioural OR: a review of behavioural studies with an intervention focus

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