Managing Experimentation in the Design of New Products

DOI10.1287/MNSC.44.6.743zbMath0988.90506OpenAlexW1973542603MaRDI QIDQ2783973

Stefan H. Thomke

Publication date: 8 July 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.6.743

zbMATH Keywords

computer simulationexperimental economicsmode switchingiterative learningprototypingproduct design and development

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production models (90B30)

Related Items (3)

Delegated Concept Testing in New Product Development ⋮ Optimal testing strategies in overlapped design process ⋮ The role of alliance management, big data analytics and information visibility on new-product development capability

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