Modifying Customer Expectations of Price Decreases for a Durable Product

DOI10.1287/MNSC.44.6.776zbMath0988.90535OpenAlexW2122067482MaRDI QIDQ2783978

Subramanian Balachander, Kannan Srinivasan

Publication date: 8 July 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.6.776

zbMATH Keywords

pricinglearning curvesignallingcustomer expectationshigh-technology marketing

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (3)

INFORMATION SHARING ACROSS MULTIPLE BUYERS IN A SUPPLY CHAIN ⋮ Brand positioning and consumer taste information ⋮ Information visibility and its impact in a supply chain

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