Price Promotions and Trade Deals with Multiproduct Retailers

DOI10.1287/MNSC.44.7.935zbMath0989.90087OpenAlexW2107775603MaRDI QIDQ2783996

Rajiv Lal, J. Miguel Villas-Boas

Publication date: 17 April 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.7.935

zbMATH Keywords

competitionprice promotionscategory managementmultiproduct retailerstrade deals

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production models (90B30)

Related Items (2)

Market counterfactuals and the specification of multiproduct demand: A nonparametric approach ⋮ Sustainable trade promotion decisions under demand disruption in manufacturer-retailer supply chains

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