Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

DOI10.1287/MNSC.44.9.1249zbMath0989.90081OpenAlexW2100688874MaRDI QIDQ2784027

M. Shi, Füsun F. Gönül

Publication date: 17 April 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.9.1249

zbMATH Keywords

principle of optimalitystructural modelscatalogsmailing policy

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Dynamic programming (90C39)

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