The Effects of Cross-Ruff Coupons on Sales and Profits

DOI10.1287/MNSC.44.11.1501zbMath0989.90534OpenAlexW2131627557MaRDI QIDQ2784063

Jagmohan S. Raju, Sanjay K. Dhar

Publication date: 7 August 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.11.1501

zbMATH Keywords

Markov chainscouponssales promotionsstochastic choice modelsmarketing mix response

Mathematics Subject Classification ID

Stochastic models in economics (91B70) Markov and semi-Markov decision processes (90C40) Marketing, advertising (90B60)

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