Research, Development, and Engineering Metrics

DOI10.1287/MNSC.44.12.1670zbMath0988.90536OpenAlexW2123120413MaRDI QIDQ2784096

John R. Hauser

Publication date: 8 July 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.12.1670

zbMATH Keywords

marketingproduct developmentincentivesresearch and development

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (1)

Decisions on new product development under uncertainties

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