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Rational Shopping Behavior and the Option Value of Variable Pricing

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Publication:2784115
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DOI10.1287/mnsc.44.12.S145zbMath0991.90540OpenAlexW2122664154MaRDI QIDQ2784115

Teck-Hua Ho, David R. Bell, Christopher S. Tang

Publication date: 2 September 2002

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.44.12.s145



Mathematics Subject Classification ID

Marketing, advertising (90B60)


Related Items (3)

Inter-temporal price discrimination and satiety-driven repeat purchases ⋮ Knowledge-based framework for automated dynamic supply chain configuration ⋮ Pricing with bargain hunting consumers







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