A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media

DOI10.1142/S0217595916500123zbMath1343.90038OpenAlexW2320728581MaRDI QIDQ2809320

Anshu Gupta, Prerna Manik, Kannan Govindan, P. C. Jha

Publication date: 27 May 2016

Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0217595916500123

zbMATH Keywords

revenue maximizationgoal programming approachonline advertisingweb advertisementadvertising scheduling problembranch and bound programming techniquemixed integer 0-1 linear programming modelrectangular banner

Mathematics Subject Classification ID

Mixed integer programming (90C11) Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Linear programming (90C05) Deterministic scheduling theory in operations research (90B35)

Related Items (1)

An application of approximate dynamic programming in multi-period multi-product advertising budgeting

Cites Work

• Unnamed Item
• Maximizing revenue with allocation of multiple advertisements on a Web banner
• Scheduling web advertisements: a note on the minspace problem
• Dynamic pricing and advertising for web content providers
• Optimization of column width in website layout for advertisement fit
• Scheduling advertisements on a web page to maximize revenue
• Scheduling Banner Advertisements on the Web
• New Online Algorithms for Story Scheduling in Web Advertising

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