A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media
DOI10.1142/S0217595916500123zbMath1343.90038OpenAlexW2320728581MaRDI QIDQ2809320
Anshu Gupta, Prerna Manik, Kannan Govindan, P. C. Jha
Publication date: 27 May 2016
Published in: Asia-Pacific Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/s0217595916500123
revenue maximizationgoal programming approachonline advertisingweb advertisementadvertising scheduling problembranch and bound programming techniquemixed integer 0-1 linear programming modelrectangular banner
Mixed integer programming (90C11) Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Linear programming (90C05) Deterministic scheduling theory in operations research (90B35)
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- Maximizing revenue with allocation of multiple advertisements on a Web banner
- Scheduling web advertisements: a note on the minspace problem
- Dynamic pricing and advertising for web content providers
- Optimization of column width in website layout for advertisement fit
- Scheduling advertisements on a web page to maximize revenue
- Scheduling Banner Advertisements on the Web
- New Online Algorithms for Story Scheduling in Web Advertising
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