Multi-Criteria Advertisement Allocation Model of Multiple Advertisers on a Television Network

DOI10.1142/9789814704830_0007zbMath1344.90025OpenAlexW2419381716MaRDI QIDQ2820225

No author found.

Publication date: 15 September 2016

Published in: Recent Advances in Mathematics, Statistics and Computer Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/9789814704830_0007

zbMATH Keywords

goal programmingadvertisement allocationmulti objective optimization modeltelevision advertising

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Uses Software

• LINGO

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