Optimal Advertisement Allocation for Product Promotion on Television Channels

DOI10.1142/9789814704830_0016zbMath1344.90024OpenAlexW2413988677MaRDI QIDQ2820240

Sugandha Aggarwal, Arshia Kaul, P. C. Jha, Anshu Gupta

Publication date: 15 September 2016

Published in: Recent Advances in Mathematics, Statistics and Computer Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/9789814704830_0016

zbMATH Keywords

multi-objective programmingplanning horizonadvertisement allocationtelevision channels

Mathematics Subject Classification ID

Multi-objective and goal programming (90C29) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

Uses Software

• LINGO

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