scientific article

DOI10.13195/J.KZYJC.2015.0291zbMath1363.90164MaRDI QIDQ2823577

Hui Yu, Dongyan Chen

Publication date: 6 October 2016

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

Hamilton-Jacobi-Bellman equationsupply chainadvertising inhibitory effectdynamic cooperative advertising

Mathematics Subject Classification ID

Cooperative games (91A12) Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market

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