Location-Based Sponsored Search Advertising

DOI10.1007/978-3-642-40235-7_20zbMATH Open1395.90170OpenAlexW1940732969MaRDI QIDQ2847571

George Trimponias, Dimitris Papadias, Ilaria Bartolini

Publication date: 10 September 2013

Published in: Advances in Spatial and Temporal Databases (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-40235-7_20

zbMATH Keywords

game theorynash equilibriumlocation-based advertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

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