Group Buying: A New Mechanism for Selling Through Social Interactions
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Publication:2870448
DOI10.1287/mnsc.1110.1366zbMath1279.91085OpenAlexW3125486937MaRDI QIDQ2870448
Publication date: 20 January 2014
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: http://www.jstor.org/stable/25835785
marketingpricinginternetsocial interactionword of mouthGroup Buyinginterpersonal information sharingreferral rewards programs
Trade models (91B60) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)
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