Rating Customers According to Their Promptness to Adopt New Products

DOI10.1287/opre.1110.0963zbMath1233.90204OpenAlexW2090070892WikidataQ56456929 ScholiaQ56456929MaRDI QIDQ2879513

Rodolfo A. Catena, Erick Moreno-Centeno, Dorit S. Hochbaum, Phillip Yelland

Publication date: 26 March 2012

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/c061a57669269a49f9d1d04b9bb922c33cef7b2c

zbMATH Keywords

buyer behaviornew productsunidimensional scaling methodology

Mathematics Subject Classification ID

Trade models (91B60) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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