A Model for Optimally Advertising and Launching a Product
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Publication:2884278
DOI10.1287/MOOR.1110.0487zbMath1239.90060OpenAlexW2142874885MaRDI QIDQ2884278
Publication date: 24 May 2012
Published in: Mathematics of Operations Research (Search for Journal in Brave)
Full work available at URL: https://semanticscholar.org/paper/254f42c24ab91ff393a466a363f40ccd052ba8a0
Optimal stochastic control (93E20) Stopping times; optimal stopping problems; gambling theory (60G40) Diffusion processes (60J60) Optimal stopping in statistics (62L15) Marketing, advertising (90B60)
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