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Scheduling Banner Advertisements on the Web

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Publication:2890412
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DOI10.1287/ijoc.1020.0003zbMath1239.90066OpenAlexW2101406716MaRDI QIDQ2890412

Syam Menon, Ali Amiri

Publication date: 8 June 2012

Published in: INFORMS Journal on Computing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/ijoc.1020.0003


zbMATH Keywords

schedulingcolumn generationLagrangean decompositioninternet banner advertising


Mathematics Subject Classification ID

Deterministic scheduling theory in operations research (90B35) Case-oriented studies in operations research (90B90) Internet topics (68M11)


Related Items (5)

Maximizing revenue with allocation of multiple advertisements on a Web banner ⋮ Advertisement revenue management: determining the optimal mix of skippable and non-skippable AdS for online video sharing platforms ⋮ A Goal Programming Model for Selection and Scheduling of Advertisements on Online News Media ⋮ Two-Agent Advertisement Scheduling on Physical Books to Maximize the Total Profit ⋮ Dynamic pricing and advertising for web content providers







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