The Planning of Guaranteed Targeted Display Advertising

DOI10.1287/opre.1110.0996zbMath1242.90032OpenAlexW2167264564MaRDI QIDQ2892211

No author found.

Publication date: 18 June 2012

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://escholarship.org/uc/item/97j6t89q

zbMATH Keywords

aggregationplanningadvertisingguaranteed targeted display advertising

Mathematics Subject Classification ID

Quadratic programming (90C20) Transportation, logistics and supply chain management (90B06)

Related Items (7)

Integrated Ad Delivery Planning for Targeted Display Advertising ⋮ Deals or No Deals: Contract Design for Online Advertising ⋮ On iteration complexity of a first-order primal-dual method for nonlinear convex cone programming ⋮ Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning ⋮ Planning Online Advertising Using Gini Indices ⋮ Cost-per-Impression Pricing for Display Advertising ⋮ Exact and heuristic methods for personalized display advertising in virtual reality platforms

This page was built for publication: The Planning of Guaranteed Targeted Display Advertising