Discovering generalized profile-association rules for the targeted advertising of new products

DOI10.1287/IJOC.1060.0210zbMATH Open1243.90079OpenAlexW2137809422MaRDI QIDQ2900990

San-Yih Hwang, Wan-Shiou Yang

Publication date: 28 July 2012

Published in: INFORMS Journal on Computing (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/ijoc.1060.0210

zbMATH Keywords

data mininggreedy algorithmsfractional 0-1 knapsack problemprofile-associationprofile-association rulesrules generalized

Mathematics Subject Classification ID

Learning and adaptive systems in artificial intelligence (68T05) Combinatorial optimization (90C27) Marketing, advertising (90B60)

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