Should a Retailer Support a Quality Improvements Strategy?
DOI10.1007/978-3-319-02690-9_7zbMath1299.90186OpenAlexW2108073691MaRDI QIDQ2926599
Publication date: 31 October 2014
Published in: Annals of the International Society of Dynamic Games (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/978-3-319-02690-9_7
differential gamesupply chain managementcoordinationadvertisingfeedback equilibriumsupport programquality improvements
Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Management decision making, including multiple objectives (90B50) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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- Dual role of price and myopia in a marketing channel
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- A differential game model of the marketing-operations interface
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- Coordinating supply chain decisions: an optimization model
- Overcoming the drawbacks of a revenue-sharing contract through a support program
- Dynamics of competing with quality- and advertising-based goodwill
- The dynamics of price, quality and productivity improvement decisions
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
- Cost–Revenue Sharing in a Closed-Loop Supply Chain
- A Quality Control Model with Learning Effects
- Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
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