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Application of a Mathematical Model to an Advertisement Reservation Problem - MaRDI portal

Application of a Mathematical Model to an Advertisement Reservation Problem

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Publication:2935662

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DOI10.11121/IJOCTA.01.2013.00133zbMath1307.90115OpenAlexW2070984285MaRDI QIDQ2935662

Ozlem Cosgun, Mehmet Nahit Serarslan, Ilkay Gultas

Publication date: 30 December 2014

Published in: An International Journal of Optimization and Control: Theories & Applications (IJOCTA) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.11121/ijocta.01.2013.00133

zbMATH Keywords

scheduling mixed integer linear programming revenue management media planning advertisement reservation

Mathematics Subject Classification ID

Mixed integer programming (90C11) Deterministic scheduling theory in operations research (90B35)

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