Concise Bid Optimization Strategies with Multiple Budget Constraints

DOI10.1007/978-3-319-13129-0_21zbMath1406.91155OpenAlexW342600618MaRDI QIDQ2936992

MohammadHossein Bateni, Kshipra Bhawalkar, Arash Asadpour, Vahab S. Mirrokni

Publication date: 7 January 2015

Published in: Web and Internet Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-319-13129-0_21

zbMATH Keywords

budget constraintsadvertising campaignsbidding strategies

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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