Position Auctions with Externalities

DOI10.1007/978-3-319-13129-0_33zbMath1406.91181arXiv1409.4687OpenAlexW7495282MaRDI QIDQ2937003

Patrick Hummel, R. Preston McAfee

Publication date: 7 January 2015

Published in: Web and Internet Economics (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1409.4687

zbMATH Keywords

externalitiesposition auctionsoptimal allocation of ads

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (2)

Assortment optimization with position effects under the nested logit model ⋮ Assortment optimization under a multinomial logit model with position bias and social influence

This page was built for publication: Position Auctions with Externalities