On a Discrete Model of Optimal Advertising

DOI10.14529/JCEM150302zbMath1359.90052OpenAlexW3168304907MaRDI QIDQ2974279

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Publication date: 7 April 2017

Published in: Journal of Computational and Engineering Mathematics (Search for Journal in Brave)

Full work available at URL: http://mathnet.ru/eng/jcem17

zbMATH Keywords

optimal controldynamical programmingdiscrete modeladvertising expenditures

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (1)

Overtaking optimality in a discrete-time advertising game

Uses Software

• OptimalAdvertising
• Unnamed Item

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