Consideration Sets and Competitive Marketing

DOI10.1093/restud/rdq016zbMath1215.91053OpenAlexW3124773047MaRDI QIDQ3012096

Kfir Eliaz, Ran Spiegler

Publication date: 30 June 2011

Published in: The Review of Economic Studies (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1093/restud/rdq016

zbMATH Keywords

marketingbounded rationalityadvertisingpersuasionconsideration setslimited attentionproduct display

Mathematics Subject Classification ID

Trade models (91B60) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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