An agent-based simulation of customer multi-channel choice behavior

DOI10.1007/S10100-015-0388-5zbMath1339.91079OpenAlexW1971617224MaRDI QIDQ301903

Lea M. Sonderegger-Wakolbinger, Christian Stummer

Publication date: 4 July 2016

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10100-015-0388-5

zbMATH Keywords

marketingagent-based simulationmulti-channel choice

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60) Heterogeneous agent models (91B69)

Related Items (3)

Collaborative decision systems in economics and in complex societal and environmental applications ⋮ Applications of agent-based modelling and simulation in the agri-food supply chains ⋮ An agent-based market simulation for enriching innovation management education

Cites Work

• The effect of information on the quality of decisions
• Stability of probability effects in utility elicitation
• Validation and verification of social processes within agent-based computational organization models
• Emergence of Scaling in Random Networks
• Collective dynamics of ‘small-world’ networks

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