IMPROVING PURCHASING BEHAVIOR PREDICTIONS BY DATA AUGMENTATION WITH SITUATIONAL VARIABLES

DOI10.1142/S0219622010004135zbMath1201.90097OpenAlexW1981428518MaRDI QIDQ3063629

Philippe Baecke, Dirk Van den Poel

Publication date: 15 December 2010

Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1142/s0219622010004135

zbMATH Keywords

multilevel modelpredictive analyticscustomer relationship management (CRM)data enhancementhome vendingpurchase predictionssituational variables

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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