Research on the optimum price and advertising strategy of the monopoly manufacturers

DOI10.1080/02522667.2009.10699906zbMath1206.90067OpenAlexW2320323776MaRDI QIDQ3077388

Yi-Chun Weng

Publication date: 22 February 2011

Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02522667.2009.10699906

zbMATH Keywords

pricestrategymonopolyadvertising

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Cites Work

• Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
• Dynamic Optimal Control Models in Advertising: a Survey
• Dynamic Optimal Control Models in Advertising: Recent Developments

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