Research on the dynamic advertising strategies of the duopoly manufacturers—the application of advertising differential game model

DOI10.1080/02522667.2009.10699907zbMath1206.90068OpenAlexW1968485222MaRDI QIDQ3077389

Yi-Chun Weng

Publication date: 22 February 2011

Published in: Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/02522667.2009.10699907

zbMATH Keywords

game theorycompetitionduopolyadvertising

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Cites Work

• Differential game models in management science
• Competitive dynamic advertising. A modification of the Case game
• An empirical study on the Lanchester model of combat for competitive advertising decisions
• Building Brand Awareness in Dynamic Oligopoly Markets
• An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies

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