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On the strategic use of attention grabbers - MaRDI portal

On the strategic use of attention grabbers

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DOI10.3982/TE758zbMath1231.91270OpenAlexW3121474203MaRDI QIDQ3081389

Ran Spiegler, Kfir Eliaz

Publication date: 8 March 2011

Published in: Theoretical Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3982/te758

zbMATH Keywords

marketing bounded rationality preferences over menus persuasion consideration sets irrelevant alternatives limited attention conversion rates media platforms

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Marketing, advertising (90B60)

Related Items (7)

Limited attention, competition and welfare ⋮ Limited perception and price discrimination in a model of horizontal product differentiation ⋮ Choice by iterative search ⋮ Price optimization under the extended nested logit model ⋮ Hazard rate, stochastic choice and consideration sets ⋮ Reminder game: indirectness in persuasion ⋮ The attraction effect and its explanations

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