Bass model revisited

DOI10.1080/09720510.2008.10701320zbMath1219.90059OpenAlexW2319597773MaRDI QIDQ3088990

Anshu Gupta, P. C. Jha, P. K. Kapur

Publication date: 23 August 2011

Published in: Journal of Statistics and Management Systems (Search for Journal in Brave)

Full work available at URL: http://www.connectjournals.com/file_html_pdf/58503H_jsms228_413-437_abs.htm

zbMATH Keywords

innovation diffusionnew productpromotional effortsgrowing market sizerepeat purchasing

Mathematics Subject Classification ID

Production models (90B30)

Related Items (2)

On maximizing the adoption of multi-products in multiple market segments ⋮ Multi Stage Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Incorporating Repeat Purchase Behavior

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