Advertising Competition in a Dynamic Oligopoly with Multiple Brands

DOI10.1287/opre.1080.0663zbMath1233.91182OpenAlexW2115951962MaRDI QIDQ3100411

Gary M. Erickson

Publication date: 24 November 2011

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.1080.0663

zbMATH Keywords

differential gameoligopolyempirical applicationadvertising competitionfeedback Nash equilibrium

Mathematics Subject Classification ID

Applications of game theory (91A80) Trade models (91B60) Marketing, advertising (90B60)

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