A New Two-Group-Forecast-and-Selection Method for Direct Marketing

DOI10.1080/03610918.2011.589328zbMath1227.62116OpenAlexW2093175435MaRDI QIDQ3102910

Jie Song, Xiaoling Lu, Miao Liu, Xi-Zhi Wu

Publication date: 25 November 2011

Published in: Communications in Statistics - Simulation and Computation (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/03610918.2011.589328

zbMATH Keywords

customer selectionrepeat buying theory

Mathematics Subject Classification ID

Applications of statistics (62P99) Marketing, advertising (90B60)

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