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zbMath1240.90256MaRDI QIDQ3109176

Sheng-Dong Wang, Yong-Wu Zhou

Publication date: 27 January 2012

Title: zbMATH Open Web Interface contents unavailable due to conflicting licenses.

zbMATH Keywords

stochastic demand cooperative advertising supply chain coordination order quantity

Mathematics Subject Classification ID

Trade models (91B60) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (2)

Two‐echelon manufacturer–retailer supply chain strategies with price, quality, and promotional effort sensitive demand ⋮ Coordination of supply chains with competing manufacturers considering fairness concerns

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