An Optimization Framework for Product Design

DOI10.1287/mnsc.47.12.1681.10243zbMath1232.90244OpenAlexW1979545432MaRDI QIDQ3114751

Qun Chen, Shi, Leyuan, Sigurdur Ólafsson

Publication date: 19 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.47.12.1681.10243

zbMATH Keywords

optimizationheuristicsmarketingproduct designconjoint analysis

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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