Consumer Privacy and Marketing Avoidance: A Static Model

DOI10.1287/MNSC.1070.0837zbMath1232.90236OpenAlexW2139740166MaRDI QIDQ3117716

Kai-Lung Hui, Sang-Yong T. Lee, Il-Horn Hann, Ivan P. L. Png

Publication date: 29 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/b1d86f1bdffc3349f7a83f268a04b5e698bb9d07

zbMATH Keywords

marketing avoidanceprivacy advertisingpromotion segmentation

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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