Learning, Forgetting, and Sales

DOI10.1287/MNSC.1080.0909zbMath1232.91438OpenAlexW2121306834MaRDI QIDQ3117763

J. Miguel Villas-Boas, Sofia Villas-Boas

Publication date: 29 February 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: http://ageconsearch.umn.edu/record/7153

zbMATH Keywords

marketinglearning and forgettingpromotion sales

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (2)

Fuzzy production inventory model for deteriorating items with shortages under the effect of time dependent learning and forgetting: a possibility/necessity approach ⋮ Technical Note—Signaling Product Quality Through a Trial Period

This page was built for publication: Learning, Forgetting, and Sales