An Optimal Contact Model for Maximizing Online Panel Response Rates

DOI10.1287/MNSC.1080.0969zbMath1232.90241OpenAlexW2070416450MaRDI QIDQ3117820

Scott A. Neslin, Kenneth R. Baker, Thomas P. Novak, Donna Hoffman

Publication date: 1 March 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.1080.0969

zbMATH Keywords

predictive modelingonline surveyoptimal contactpanels surveyresponse rates

Mathematics Subject Classification ID

Linear programming (90C05) Approximation methods and heuristics in mathematical programming (90C59) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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