A Branch-and-Price Approach to the Share-of-Choice Product Line Design Problem

DOI10.1287/MNSC.1090.1058zbMath1232.90348OpenAlexW2045688086MaRDI QIDQ3117860

Xinfang Wang (Jocelyn), Jeffrey D. Camm, David J. Curry

Publication date: 1 March 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.1090.1058

zbMATH Keywords

integer programmingcolumn generationcombinatorial optimizationconjoint analysisbranch and pricemarketing optimization

Mathematics Subject Classification ID

Integer programming (90C10) Polyhedral combinatorics, branch-and-bound, branch-and-cut (90C57) Marketing, advertising (90B60)

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