Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model

DOI10.1080/01621459.2017.1419134zbMath1409.62255OpenAlexW2783272173MaRDI QIDQ3121169

Pulak Ghosh, Bhuvanesh Pareek, Hugh N. Wilson, Paul Baines, Emma K. MacDonald

Publication date: 20 March 2019

Published in: Journal of the American Statistical Association (Search for Journal in Brave)

Full work available at URL: http://dspace.lib.cranfield.ac.uk/handle/1826/12927

zbMATH Keywords

advertisingzero-inflationmultinomial logit modelpaid and earned mediareal-time experience tracking

Mathematics Subject Classification ID

Applications of statistics to social sciences (62P25) Bayesian inference (62F15) Social choice (91B14)

Uses Software

• BayesDA

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