A MILP approach to the optimization of banner display strategy to tackle banner blindness

DOI10.1007/S10100-015-0398-3zbMath1344.90027OpenAlexW787074192MaRDI QIDQ314623

Zdeněk Smutný, Martina Zouharová, Jan Zouhar

Publication date: 16 September 2016

Published in: CEJOR. Central European Journal of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10100-015-0398-3

zbMATH Keywords

Markov chainsmixed integer linear programmingbanner blindnessclickstream dataonline marketing

Mathematics Subject Classification ID

Mixed integer programming (90C11) Marketing, advertising (90B60)

Related Items (2)

Special issue of the Czech society for operations research ⋮ Editorial

Cites Work

• An application of the minimal spanning tree approach to the cluster stability problem
• Web data mining. Exploring hyperlinks, contents, and usage data.

This page was built for publication: A MILP approach to the optimization of banner display strategy to tackle banner blindness