Dynamic optimal control policy in advertising price and quality

DOI10.1080/002077201750053056zbMath1034.91029OpenAlexW4242329510MaRDI QIDQ3153783

Jieh-Rern Ding, Shin-Yu Shen, Yih-Jyh Yeh, Chinho Lin

Publication date: 10 December 2002

Full work available at URL: https://doi.org/10.1080/002077201750053056

zbMATH Keywords

priceSensitivity analysisquality leveladvertisementprofit functions

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Microeconomic theory (price theory and economic markets) (91B24)

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