Hybrid subgames and copycat games in a pulsing model of advertising competition

DOI10.1057/palgrave.jors.2600776zbMath1054.90583OpenAlexW2041198689MaRDI QIDQ3154385

James A. Calloway, Hani Ibrahim Mesak

Publication date: 13 January 2005

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2600776

zbMATH Keywords

game theorymarketingadvertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (2)

On modeling the advertising-operations interface under asymmetric competition ⋮ Recent developments in dynamic advertising research

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