An option-pricing look at the introduction of private labels
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Publication:3156473
DOI10.1057/palgrave.jors.2600847zbMath1107.91339OpenAlexW2073445458MaRDI QIDQ3156473
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Publication date: 7 January 2005
Published in: Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/palgrave.jors.2600847
Related Items (3)
Brand positioning and consumer taste information ⋮ Brand name and private label price setting by a monopoly store ⋮ Supply chain interactions due to store-brand introductions: the impact of retail competition
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