An empirical analysis of private brand demand recognising heterogeneous preferences and choice dynamics

DOI10.1057/PALGRAVE.JORS.2600591zbMath1140.91435OpenAlexW1971793052MaRDI QIDQ3157738

Patrick S. Doyle, George Baltas

Publication date: 19 January 2005

Published in: Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2600591

zbMATH Keywords

modellingmarketingbehaviourempirical studyprivate brands

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

Related Items (1)

A model for multiple brand choice.

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