DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE

DOI10.1142/S021962201000407XzbMath1231.91266MaRDI QIDQ3161560

Qiying Hu, Rong Du, Shizhong Ai

Publication date: 15 October 2010

Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)

zbMATH Keywords

marketingbudget allocationdynamic optimal model

Mathematics Subject Classification ID

Production theory, theory of the firm (91B38) Resource and cost allocation (including fair division, apportionment, etc.) (91B32) Marketing, advertising (90B60)

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