INTERNET MARKETING BUDGET ALLOCATION: FROM PRACTITIONER'S PERSPECTIVE

DOI10.1142/S0219622010004020zbMath1230.90120MaRDI QIDQ3161567

Jishan Zhu, Lan Zhao

Publication date: 15 October 2010

Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)

zbMATH Keywords

optimizationInternetasymmetric informationbudget allocation

Mathematics Subject Classification ID

Complementarity and equilibrium problems and variational inequalities (finite dimensions) (aspects of mathematical programming) (90C33) Marketing, advertising (90B60)

Cites Work

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• On the Optimality of the Stock Market Allocation of Investment
• Nonlinear Programming

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