CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUE

DOI10.1142/S0219622010004032zbMath1197.90271MaRDI QIDQ3161571

Pao-Lien Wei, Jen-Hung Huang, Gwo-Hshiung Tzeng, Shwu-Ing Wu

Publication date: 15 October 2010

Published in: International Journal of Information Technology & Decision Making (Search for Journal in Brave)

zbMATH Keywords

DEMATELstructural equation modeling (SEM)multiple criteria decision making (MCDM)network relation map (NRM)web-advertising effects

Mathematics Subject Classification ID

Marketing, advertising (90B60) Internet topics (68M11)

Related Items (2)

Measures of Consistency for DEMATEL Method ⋮ Revised DEMATEL: resolving the infeasibility of DEMATEL

Uses Software

• LISREL
• PRELIS

Cites Work

• DECISION MAKING ON STRATEGIC ENVIRONMENTAL TECHNOLOGY LICENSING: FIXED-FEE VERSUS ROYALTY LICENSING METHODS
• A VIKOR-BASED MULTIPLE CRITERIA DECISION METHOD FOR IMPROVING INFORMATION SECURITY RISK
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• Unnamed Item

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